Nvidia has revealed its next generation of RTX graphics cards, including the flagship GeForce RTX 3080, which CEO Jensen Huang says represents the company's "biggest generational leap" in terms of graphics performance.

With the goal of ushering in another leap into PC graphics technology after the RTX 2000 series in 2018, Nvidia has announced the Family of Ampere-based RTX 3000 graphics cards.

Featuring 28 billion transistors built on a custom 8 nanometer Samsung process, the RTX 3000 cards offer up to 30 TFLOPS of computing power and up to 58 TFLOPS of ray-tracing performance with twice the computing power compared to Turing.

According to Nvidia, the GeForce RTX 3000 series offers up to 2 times performance and 1.9 times energy efficiency compared to GPUs of the previous generation.

"If the last 20 years have been amazing, the next 20 will look nothing less than science fiction" said Nvidia CEO Jensen Huang, speaking from the kitchen of her Silicon Valley home. The launch of NVIDIA Ampere is "a giant step into the future" he added.



Nvidia showed off the new Ampere boards with a demo of 'Marbles', which originally ran at 720p at 25 frames per second on Turing, while the new demo spins at 1440p at 30 frames per second, with new effects that weren't available in the previous demo.

Nvidia has announced the RTX 3080 as the family's flagship GPU, with a brand new cooler design, a smaller PCB and all the features of the GPU Ampere. CEO Jensen Huang says the new cooling device design can suck up 55% more air, is quieter and keeps the GPU cooler than the latest generation. The board itself has performance of 30 shader TFLOPS, 58 RT TFLOPS and 238 tensor TFLOPS.

The RTX 3080 has 10 GB of Micron GDDR6X memory at 19 Gbps, providing an effective bandwidth of 760 GB/s. The card is touted to be twice as fast as the previous generation of RTX 2080 and aims to provide more than 60 fps at 4K resolution with RTX active. The VGA is priced at USD 699 and will be launched on September 17th.

Nvidia also announced the 3070, the "sweet-spot" GPU, with 20 shader TFLOPS performance, 40 RT TFLOPS performance and advertised as faster than the RTX 2080 Ti. It will be launched in October for a price of $499.

To commemorate the announcement, Activision has released a new trailer for the upcoming Call of Duty, called Black Ops Cold War, with new footage showing the game's use of ray-tracing.

Huang also announced a new replacement for the Titan model. Called RTX 3090, it is a colossus of a GPU, with 36 shaders TFLOPS, 69 RT TFLOPS, 285 TFLOPS tensor and a 3-slot design. Huang said that with the GPU you can play 8K at 60 FPS.

The CEO of Nvidia also announced that Fortnite will soon receive support for RTX and DLSS, with a trailer anticipating how the game will use the features.

It also announced Nvidia Reflex, a new suite of GPUs, G-SYNC displays and software technologies that measure and reduce system latency in competitive games (i.e. click-to-display latency).

For people who use game engines to create movies (called Machinima), Nvidia has announced a new program called Nvidia Omniverse Machinima to help them create high-quality animations with physics-based rendering, advanced effects support and RTX.

Huang also announced Nvidia RTX IO, which enables GPU-based rapid loading and decompression of game resources, accelerating input/output performance up to 100 times compared to traditional hard drives and storage APIs. Along with Microsoft's new DirectStorage for the Windows API, RTX IO transfers CPU work to the RTX GPU, improving frame rates and enabling near-instant game loading.