The goal of reaching the 25 million players was shared by the game's official Twitter account, completed with the commentary that last week's success went beyond Respawn and EA's wildest imagination. Fortnite had taken two weeks to earn 10 million players.
Apex Legends' great success continues after its debut, and the latest revelation is that the game reached 25 million players in its first week and last weekend surpassed two million simultaneous players.
There's a good reason why great Streamers on Twitch are thanked directly in the tweet, because Apex Legends streamers are an important part of how the Royale Battle shooter has achieved such success.
This has definitely helped the success of the game, as well as the fact that it is completely free and elegantly finished with a slightly different view of the genre. Apex Legends is a bit like Fortnite crossed with Overwatch - with heroes (Legends) to choose from - but it's based on teamwork with teams of three players (although two and solo-mode teams might very well be in the pipeline).
We don't underestimate the speed with which he's building the player base: 25 million in a week is pretty incredible when you consider that Fortnite only reached 10 million players in that time frame. In fact, Fortnite took six months to reach 45 million players, and if rival EA continues at this pace, that record will be easily broken down.
Sure, a strong start is one thing, but maintaining that momentum is completely another story.
Vince Zampella, CEO of Respawn, said that the first season of Apex Legends will begin in March with the introduction of new weapons and loot, plus new legends of course - and a Battle Pass will be available for purchase.
There are goodies coming this week, however, in the form of Valentine's Day-themed loot (which will only be available for a limited time - presumably on the same day).
Further strengthening the streaming momentum behind the game, there's also the Twitch Rivals Apex Legends Challenge, which pits European teams against North American teams, with 48 of the biggest streamers on Twitch in the competition.